Portfolio
Specialities
Content Strategy SEO Paid Advertising - Google Ads Data Analytics
Social Media Management Graphics & Web Design
Past Projects & Campaigns
2020
Social Content Scheduling
Cresa Ottawa
I have developed, implemented and managed a consistent, sustainable social media strategy for Cresa Ottawa. Before Zee and I came in, there wasn't a clear game plan on how to leverage social media (organic ways instead of paid) to grow the business, build brand awareness, and even generate leads. With our hard work over the last half and a year, we are able to map out a sustainable social media strategy. An "all-in-one" social media strategy includes details like what - theme and design, when - the time of the day, where - platforms to post for the company.
Major KPIs:
- Increase the number of followers on LinkedIn from 120 to 450 people in 6 months
Tools I use:
Contentstudio.io / Buffer / LinkedIn / Google Alert / Adobe Photoshop
Content Strategy Data Analytics
Social Media Management Graphic Design
2020
Pay-per-click (PPC) Advertising Campaigns
Cresa Ottawa
One of my specialties - Google Ads. When people talk about placing ads on Google, all they can think of might be creating an eye-catching graphic and coming up with a catchy headline. But the real process behind is definitely more than that.
Keyword research and optimization - finding and analyzing actual search terms that people enter into search engines.
Landing page design - creating a standalone, user-friendly, responsive web page, specifically for a single marketing or advertising campaign.
Sample campaigns I did in the past:
#1 - "Office Space For Rent" Google Search & Display Ads Campaign
Aim to target people who are looking for Office Space, Commercial Property, or Industrial Warehouse For Lease, Rent or Sale on the internet
#2 - "Pandemic Toolkit" Google Search & Display Ads Campaign
Aim to target people who are not searching for office space on the internet, basically with no intent. Our ads will then create an intent for them and slowly lead them to our service.
Major KPIs:
- Improve the quality score on most of the search ads from a 5/10 - average to 8/10 - above average
- Increase the Click-Through Rate (CTR) of all search ads from 0.71% to 1.21% by optimizing the keywords and its grouping
Tools I use:
Google Ads Manager / Google Analytics / Hotjar / iSpionage / Ubersuggest / Adobe Photoshop
SEO Paid Advertising - Google Ads
Data Analytics Graphics & Web Design
Accomplishments
2016-2020
Telfer School of Management at the University of Ottawa
Bachelor's degree, Marketing
2019
Ottawa Digital Marketing Certificate
This is a 10-week digital marketing program hosted and certified by the Telfer School of Management and Soshal, a leading Ottawa digital marketing agency. It aims to enhance the strategic capabilities and tangible skills required to enhance your career as an advanced digital marketer.
2019
Google Ads Search Certification
This is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
